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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q92-Q97):

NEW QUESTION # 92
When are customers eligible to be send a message in STO(when customer will engage then its sent)

A. Within the first minute of next hour.
B. immediately when the STO activity arrives
C. with the next hour
D. At the hour user engages Within the next 24hours

Answer: D

NEW QUESTION # 93
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

A. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
B. the inbox message is replaced only for users who do not exist:
C. inbox message Is replaced for users who read the first message.
D. the inbox message is replaced for all user.

Answer: A

Explanation:
Using the replace inbox message feature in Salesforce Marketing Cloud, when your audience has changed and some of the contacts who received the first message no longer exist, the handling is as follows:
* D: Inbox message is replaced for existing users and deleted for users who do not exist. This ensures that only current, valid users receive the updated message, maintaining the relevance and accuracy of your marketing communications.

NEW QUESTION # 94
Which three types of recommendations are supported by Einstein Web Recommendations?
Choose 3 answers

A. Content
B. Banner
C. Operating System
D. Brower
E. Product

Answer: A,B,E

NEW QUESTION # 95
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times

A. Einstein engagement scoring
B. Einstein copy insights
C. Einstein Engagement Scoring: Predicts the likelihood of a subscriber engaging with emails (opening, clicking, unsubscribing). It doesn't directly control content selection or fatigue rules.
D. Einstein content selection

Answer: D

Explanation:
* Understanding Content Fatigue:
Content fatigue occurs when subscribers receive the same or very similar content repeatedly, leading to decreased engagement or even unsubscribes.
* Einstein Content Selection and Fatigue Rules:
Einstein Content Selection is a feature that uses AI to personalize content for each subscriber at the time of send. It takes into account subscriber preferences, past behavior, and available content assets.
Fatigue Rules: Within Einstein Content Selection, you can define "fatigue rules" (also sometimes referred to as "exclusion rules"). These rules prevent the system from recommending the same content to a subscriber too frequently within a defined timeframe.
* Why Other Options Are Incorrect:
B: Einstein Copy Insights: Focuses on analyzing subject line performance and providing recommendations, not on managing content fatigue.

NEW QUESTION # 96
Select features Einstein content selection, Select 2

A. Uses open time email content
B. Content selection based on business rules

Answer: A,B

Explanation:
* Einstein Content Selection Key Features:
A . Uses open time email content: This is a core aspect of Einstein Content Selection. It selects and inserts content into emails at the time the subscriber opens the email, rather than at the time of send. This allows for highly personalized and up-to-date content.
B . Content selection based on business rules: You can define business rules within Einstein Content Selection to control how content is selected. This includes things like:
Fallback Rules: Specifying default content to use if no personalized content is available.
Exclusion/Fatigue Rules: Preventing certain content from being shown too frequently or to specific segments.
Attribute Matching Rules: Matching content assets to subscriber profiles based on attributes (e.g., showing women's clothing to subscribers identified as female).
* Why A and B Are Correct:
Open-Time Personalization: Einstein Content Selection is designed for dynamic, open-time content personalization.
Business Rules Control: Business rules are essential for ensuring that Einstein Content Selection aligns with your marketing strategy and goals.

NEW QUESTION # 97
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